Here's an overview of the different statuses a lead can have in Adversus.
Name | API Name | Description | State |
Unprocessed | new | The initial state for a lead. Indicates that we never have interacted with this lead. | Open* |
Automatic redial | automaticRedial | An autogenerated callback, often caused by reaching a busy line or voicemail. | Open* |
Common callback | automaticRedial | A user-generated callback at a specific time, not assigned to any specific user. | Open* |
Private callback | privateRedial | A user-generated callback at a specific time, assigned to the specific user. | Open* |
VIP callback | privateRedial | A user-generated callback at a specific time with the highest priority, assigned to the specific user. | Open* |
Success | success | Is typically used when the outcome is "positive", e.g., a sale or booking has been made) | Closed |
Not interested | notInterested | Is typically used when the outcome is "negative", e.g., when the prospect says "No thanks". | Closed |
Unqualified | unqualified | Is typically used when the lead doesn't fit the segmentation criteria, but is reachable. | Closed |
Invalid | invalid | Is typically used when the lead can't be reached, e.g., due to a wrong phone number. | Closed |
Unsolved | unknown | This status occurs when a lead has not been saved correctly. | Open* |
*Open leads can be non-reachable due to exceeded number of contact attempts.