Here's an overview of the different statuses a lead can have in Adversus.


Name

API Name

Description

State

Unprocessed

new

The initial state for a lead. Indicates that we never have interacted with this lead.

Open*

Automatic redial

automaticRedial

An autogenerated callback, often caused by reaching a busy line or voicemail.

Open*

Common callback

automaticRedial

A user-generated callback at a specific time, not assigned to any specific user.

Open*

Private callback

privateRedial

A user-generated callback at a specific time, assigned to the specific user.

Open*

VIP callback

privateRedial

A user-generated callback at a specific time with the highest priority, assigned to the specific user.

Open*

Success

success

Is typically used when the outcome is "positive", e.g., a sale or booking has been made)

Closed

Not interested

notInterested

Is typically used when the outcome is "negative", e.g., when the prospect says "No thanks".

Closed

Unqualified

unqualified

Is typically used when the lead doesn't fit the segmentation criteria, but is reachable.

Closed

Invalid

invalid

Is typically used when the lead can't be reached, e.g., due to a wrong phone number.

Closed

Unsolved

unknown

This status occurs when a lead has not been saved correctly.

Open*

*Open leads can be non-reachable due to exceeded number of contact attempts.


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