In Adversus, you can use tags to label a variety of elements, making them easier to organize and track.
A tag is essentially a label you can attach to campaigns, scripts, templates, products, contact pools, KPIs, and more, giving you a clearer overview. Even more importantly, you can filter by tags, which is incredibly useful for locating specific data.
Tags open up endless possibilities, as you can apply them across Adversus. You can use tags on the following elements and areas:
Email templates
SMS templates
Webspaces
Voicemails
File templates
Manuscripts
Campaigns
Strategies
Users
KPIs
Teams
Permission groups
User groups
Projects
Contact pools
Number pools
Phone numbers
Contact fields
Field groups
Journeys
Products
Dashboards
Reports
Warehouse
Example: If you’re working with multiple clients, using different templates, and have different products associated with each client, it helps to create tags that identify which client each element belongs to. This makes it easier to identify elements specific to each client. For instance, you might tag all campaigns for easy filtering or add tags to your contact pools.
How to Create Tags
You can create tags in various parts of Adversus — whether in campaign settings or when creating or editing a product. Simply type in the Tags field to add a new tag or select one from the dropdown that appears with previously created tags while editing settings or creating new elements.
You have complete freedom in naming your tags, making them versatile. If you wish, you can also pick different colors, which makes them even easier to identify when working on the platform.
There’s no limit to how many tags you can create or attach to the same campaign. You can also add or remove tags from elements as needed, which makes it super flexible.
This is how it may looks if you want to add a tag to a campaign in the campaign settings:
Please note: Once created, tags work across Adversus and can only be edited and deleted by Admins. So, think carefully about how you name and structure your tags before using them, especially if you do not have admin rights.
How to filter with tags
Tags are a powerful filtering tool throughout Adversus, wherever filtering is possible, such as in Warehouse and Insights.
You can filter by one or multiple tags at once and combine tags with other filtering methods.


